The story behind the rebranding

1ne s.p.a’s rebranding started in it’s 5th business year and with the encouragement of a 1ne s.p.a client who’s coached with me since the start.  

The time arrived to differentiate and appropriately reposition my brand in the market. This meant aligning 1ne s.p.a’s visual representation of my values, vision and “personality” into the brand identity. The brand identity essentially symbolizes the foundation of what I represent in my clients’ business and  to communicate my overall message.

My new brand identity helps furthermore to build client loyalty and trust because it creates a connection between me, Helena, and the company.

Visual elements explained:
The point-up Triangle represents a strong foundation and stability and this is what 1ne s.p.a Beauty & Business Coaching aims to build for their clients.

The Swan is a symbol of love in motherhood, swans are fiercely protective of their babies and are phenomenal mothers. Having the courage to protect what we love is a great lesson from the swan. 1ne s.p.a Comes with over 25 years of experience in Beauty & Business and is passionate about growing their clients, like the swan with courage, love and fierceness.

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I started 1ne s.p.a
Beauty & Business Coaching in 2014,

because I saw salons and spas struggling in the beauty industry and I had learned many solutions to help them not only work in, but also on their business. Thus, to assist them in mitigating challenges and transform to thriving in business.

I am gentle, yet firm and positively energetic in my approach. I coach you with insight and wisdom towards a business of integrity, excellence and consistency. I am there to encourage you, as well as to keep you accountable.

That’s why, at the age of 40, with many many years of experience from the bottom as a salon therapist to the top as spa operations manager over eight spas in Cape Town, Johannesburg and Swaziland, I started coaching salons and spas in key business aspects such as their –

financials,
planning & strategy,
structure & systems,
manager/owner development,
team development,
retail and service delivery,
marketing assistance,
human resources assistance,
Standard Operating Procedure Manual and other key spa & salon documents
to bring their business, small or large, to its full potential and to walk with them through the ups and downs of their business.

Along the way, I’ve had clients achieving top awards such as:

  • 2016 Professional Beauty South Africa’s Best Salon of the Year,
  • 2017 & 2018 Esse’s Top Salon Southern Suburbs Cape Town,
  • 2018 Dermalogica’s Top Stockist Western & Eastern Cape with 113% annual growth,
  • 2018 Image Skincare’s Western Cape Therapist of the Year.

 

 

My personal awards, prior to starting 1ne s.p.a, include –

  • 1995 Cidesco Cup for the best Thesis with subject “Stress”,
  • 1995 CUM Laude Beauty Technology Diploma,
  • 2000 Sun International, The Table Bay Hotel’s Manager of the Year with 12 months consecutive 100% scoring for Leading Hotels of the World Spa Mystery Guest visits,
  • 2010 Les Nouvelles Esthetiques Spa Humanitarian Award.